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Tim Atkin MW: The dangers of karaoke journalism

Published:  02 May, 2019

The two emails arrived on the same morning. The first was from Mark A, offering me an “exclusive invite” to join Biginfluencers.com and “connect with some of the biggest brands”; the second was a release about the launch of a Standardised Wine Rating System called iS Winescale. In their different ways, they both cut to the core of what it means to be a wine writer today. Are we still relevant? And if so, how and to whom?

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